Privacy policy
Last updated: August 17, 2026
This Privacy Policy describes how DraftKings and its corporate affiliates (collectively, “DraftKings”, "we", "us", or "our") collect, use, and disclose your personal information when you visit, use, or make a purchase from https://draftkingsrewardsstore.com ("Site") or otherwise communicate with us regarding the Site (collectively, "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. Any use of the word “including” shall mean including, without limitation, unless noted otherwise.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you object to the collection, use, or sharing practices described in this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time in our sole and absolute discretion, for any reason or no reason, and without notice to you. You are solely responsible for reviewing this Privacy Policy for any changes. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law, with any changes effective upon the revised Privacy Policy being posted to the Site. Your continued use of the Services following any changes to this Privacy Policy will indicate your acknowledgement of and consent to such changes, with the understanding that the updated privacy policy applies to all of your personal information, including the personal information collected before the changes went into effect.
How We Collect and Use Your Personal Information
To provide the Services, we collect and have collected personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect. The personal information we collect will be processed in accordance with this Privacy Policy.
Information We Collect Directly from You
Personal information that you directly submit to us through our Services, which may include:
- Contact details including your name, address, phone number, and email address.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions, and other information used for account security purposes.
- DraftKings Rewards information including email address, DraftKings loyalty tier, and DraftKings Crown Cash balance, used to facilitate redemption through the Site or Services.
- Customer support information including the information you choose to include in communications with us, for example only, when sending a message through the Services.
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect about Your Usage
We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and Cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We use your personal information to provide you with the Services, including to process and fulfill your orders; to send notifications to you related to your account, purchases, returns, exchanges, or other transactions; to create, maintain, and otherwise manage your account; to arrange for shipping; facilitate any returns or exchanges; and other features and functionalities related to your account.
- Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.
- Security and Fraud Prevention. We may use personal information to detect, investigate, and prevent fraudulent, illegal, and malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately at privacy@draftkings.com.
- Communicating with You and Service Improvement. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.
Cookies
Like many websites, we may use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We may use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics, and to better understand user interaction with the Services (in our legitimate interests to administer, improve, and optimize the Services). We may also permit third parties and service providers to use Cookies on our Site to better tailor the services, products, and advertising on our Site and other websites.
Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we collect, use, and share information with third parties such as our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for order fulfillment purposes and to provide our Services to you. Such circumstances may include sharing your personal information:
- With vendors or other third parties who perform services on our behalf (for example only, IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners may use your information in accordance with their own privacy notices.
- When you direct, request of us, or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media services or login integrations.
- With our corporate affiliates or otherwise within our corporate group, in order to administer our business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
Regardless of the choices you make regarding your personal information (as described below), we may disclose your personal information if we in good faith believe that such disclosure is necessary: (i) to comply with relevant laws or to respond to discovery requests, subpoenas, or warrants served on us; (ii) in connection with any legal investigation; (iii) to protect or defend the rights or property of DraftKings or consumers of the Services; (iv) to investigate or assist in preventing any violation or potential violation of law, this Privacy Policy, or any of our terms of use; or (v) in the event we believe that an emergency involving the danger of death or serious injury to any person requires or justifies disclosure of information.
We have in the past 12 months disclosed the following categories of personal information about users for the purposes set out above in the sections of this Privacy Policy titled "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
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Category |
Categories of Recipients |
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We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
Based on our operational, advertising, and marketing practices, we may share the following categories of personal information to certain business and marketing partners, including advertisers, marketing entities, e-commerce platform providers, and analytics companies.
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Category of Personal Information |
Categories of Recipients |
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Identifiers such as name, email address and phone number |
Business and marketing partners |
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Commercial information such as records of products or services purchased |
Business and marketing partners |
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Usage Data |
Business and marketing partners |
Third Party Websites and Links
Our Site may provide links to websites or other online platforms operated by third parties. We do not control those third-party websites and other online platforms, and this Privacy Policy does not apply to such third-party websites or online platforms. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the practices used by any third-party websites or services linked to or from the Services, nor the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. By visiting the Site or using our Services, you acknowledge and agree that we are not responsible for and do not have control over any third-party services which you authorize to access your personal information. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
Children's Data
The Services are not directed toward or intended to be used by individuals under the age of eighteen (18), and we do not knowingly collect any personal information about such individuals. If we become aware that a person under the age of 18 has provided us with personal information through the Services, we will make reasonable efforts to delete the information from our files, unless we are required to retain it under applicable law or legal process. If you are the parent or guardian of a child who you believe has provided us with their personal information through the Services, please contact our privacy team at privacy@draftkings.com.
Security and Retention of Your Information
The security of your personal information is important to us. We use reasonable administrative, technical, and physical procedures, practices, and safeguards designed to protect personal information we collect from unauthorized access, use, alteration, exfiltration, or destruction. Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the security of your information. We recommend that you do not use insecure channels to communicate sensitive or confidential information, including personal information, to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies. We will keep your personal information for as long as it is needed to achieve its purpose and meet our legal obligations, including any applicable retention periods, after which we will make reasonable efforts to dispose of your personal information in accordance with our records retention policy and schedule.
Your Choices Regarding Your Personal Information
Depending on where you reside, you may have the right under applicable law to make certain additional requests relating to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law. Information concerning requests to exercise your privacy rights regarding your personal information is provided below to the extent such rights are available to you under the applicable law of your jurisdiction.
- Right to Access / Know: Depending on the applicable law of your jurisdiction, you may have a right to request access to personal information that we have collected about you.
- Right to Delete: Depending on the applicable law of your jurisdiction, you may have a right to request that we delete personal information we maintain about you, and we will use commercially reasonable efforts to honor your request, but please note that we may be legally or otherwise required or permitted to retain such information and not delete it for a certain time, in which case we will make reasonable efforts to comply with your deletion request after we have fulfilled such requirements or completed such permitted uses. When we delete information, it will be deleted from the active database but may remain in our archives. We may also retain your information to detect and prevent fraud or other unlawful or harmful activity or otherwise based on our legal rights or obligations.
- Right to Correct: Depending on the applicable law of your jurisdiction, you may have a right to request that we correct inaccurate personal information we maintain about you.
- Withdrawal of Consent: Depending on the applicable law of your jurisdiction, where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: Depending on the applicable law of your jurisdiction, you may have a right to appeal a privacy request that was denied. You can do so by replying directly to our denial. To appeal a request that was submitted through the DraftKings Privacy Center, please follow the instructions provided to you in connection with the denial of your request. Otherwise, please email your appeal to privacy@draftkings.com with “Appeal” in the subject line.
- Managing Communication Preferences: We may periodically send you emails that contain information about offerings which may be of interest to you. You can indicate your preference to stop receiving such communications from us by following the unsubscribe instructions provided in the email you receive or by emailing us at privacy@draftkings.com. Despite your unsubscribe preferences, we may send you transactional and service-related communications, including, but not limited to, notices of any updates to our terms of use and this Privacy Policy.
How to Submit Privacy Requests
You may request to exercise any of these rights by visiting the DraftKings Privacy Center by clicking HERE. If you have additional questions or requests, please contact us at privacy@draftkings.com. Please also note that we may deny or fulfill a request only in part based on our legal rights and obligations.
Where required by applicable law, we will not discriminate against you for exercising any of these rights. We may need to collect certain information from you to verify your identity before fulfilling your request, such as your email address or account information, before providing a substantive response to the request.
Where permitted by applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
International Users
The Site is hosted in the United States. If you are a consumer accessing the Services from Canada, the European Economic Area, United Kingdom, or any other country or region with laws or regulations governing personal information collection, use, or disclosure that differ from the state and federal laws and regulations of the United States, please be advised that through your continued use of the Services, which are subject to this Privacy Policy, you are transferring your personal information to the United States. Please note that we may transfer, store, and process your personal information outside the country you live in. Your personal information may also be processed by staff and third party service providers and partners in these countries.
Contact
Any inquiries or comments regarding your personal information and privacy rights, our privacy practices, or this Privacy Policy should be directed to privacy@draftkings.com.